Wednesday, November 3
6.30 - 7.00
Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Godsbanen (corner of Skovgaardsgade and Sonnesgade)
8.00 - 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 - 9.15
Welcome and kick-off
9.15 - 10.00
KEYNOTE: DRIVING CHANGE (AND WHEN TO RUN AWAY)
Troels has fostered remarkable change for brands, products, people and businesses - from the nimblest of startups to the biggest of corporations. And while doing so, he has faced and tackled the occasional headwind in creative teams and executive boards when trying to home a new ambition.
Once in a while, his biggest opponent even being … him.
So, what does it take to drive change on repeat?
10.00 - 10.30
Coffee, tea & networking
10.30 - 12.00
Track: CMS Expert
3 Pieces of the 2022 Content Management Puzzle
-
The Emergence of Artificial Intelligence in the CMS Realm
-
Data Informed & Multi-Format Content
-
Increased Adoption of Agile & Headless CMS
-
Interactive Content Ascends
-
10.30 - 12.00
Track: Customer Experience
Fast & Furious Customer Experience Journey Mapping
A fun, engaging and hands-on workshop on how to solve customer experiences in just 90 minutes
10.30 - 12.00
Track: Digital Communication
Noise reduction: audit your content noise and win!
Here’s a new idea for your content strategy: How are you making the meta-decisions about your content decisions? Are you biased? How do you know? Or do you even know?
If you can't recognize your organisation’s biases, they might be creating invisible noise and affecting your bottom line.
In this session, CJ will present an analysis of content bias and noise in context, and give you some practical ideas about how you can address them in your organisation to reduce their effects on your content.
10.30 - 12.00
Track: Microsoft 365
Are we sabotaging our organization with hybrid workplace?
We won’t follow the infamous CIA sabotage manual, but join experienced M365 consultants for an educational and entertaining session with a view to the critical questions towards 2022:
-
What’s really new and different about the hybrid workplace?
-
How do we avoid creating more silos in the organisation
-
What are the key type of challenges at the moment in organisations that have adopted M365?
-
How can we make it all work and enhance the employee experience by engaging our employees?
-
How can you utilize Microsoft 365 to support new and better ways of working?
12.00 - 13.00
Lunch
13.00 - 13.45
Track: CMS Expert
From platform to solution first approach – about losing your head, but not your mind in a modern DXP world!
Starting or restarting a journey towards a great Digital Experience (platform) has for the last decade mostly begun with selecting a single vendor platform, often spending years building the solution, and then doing it all over again 5 years later in an everlasting cycle towards the next replatform exercise.
However, the rise of Jamstack, MACH and composable architectures completely changes the game allowing a modern DXP journey an entirely different beginning.
Focus on building a sustainable platform that is composable, focusing on time to value and meeting requirements for both developers and practitioners in the same solution is a reality.
In this session, we demystify the journey towards a composable platform, pros/cons and which organizations it's most appealing to. We also cover how this shift can put your engineering team, agency or implementation partner in the role of the trusted advisors on how to create the most sustainable solution.
13.00 - 13.45
Track: Digital Communication
Face-mocracy: The battle with big tech, "old" media and the algorithm of hate
In this session, Martin will take you through the big tech-reckoning and share his view on how organizations can navigate the algorithm of hate
The ethical, potentially shit-storm-invoking aspects of communication will only become more important. Not just for NGO’s and politicians, but for product-centric companies as well.
With social media proving more divisive and harmful than anyone imagined, organizations need to consider their digital presence carefully.
Having worked extensively with big tech regulation, divisive algorithms, online hate and user trust in regard to the platform, Martin explores how organizations and individuals can consider their messaging on different media platforms to stay on the right side of public trust. And history.
Drawing on his work in public relations at the Danish Media Association as well as his own extensive experiences with online hate amidst the latest Danish national election.
13.45 - 14.00
Coffee, tea & networking
14.00 - 15.00
Roundtables
Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
15.00 - 15.30
Coffee, tea & networking
15.30 - 16.30
Track: CMS Expert
Next Your CMS
Horsens-based Trendhim sells accessories and jewellery to men around the world. They have moved beyond the traditional capabilities of a CMS to unlock lightning fast time to market and powerful flexibility.
This session will tell you a story about connecting a modern architecture to Contentstack.
You’ll hear about their journey towards this by decreasing dependencies on engineering by making personalization and split testing approachable to the product team and you will also hear a few hard earned lessons from the trenches.
15.30 - 16.30
Track: Customer Experience
Using online and offline events to build a brand and strengthen the CX
We live in interesting times faced with the paradox of customers longing for offline, yet demanding online events in practice. So where does this leave us as brand builders and content creators?
As many others, Inspari is keen to build a brand that customers would like to work with and events are a key part of our approach.
Still, what people say they want is not necessarily what they really want: They say they are sick and tired of webinars, but when we then do something offline, everybody asks for streaming?
15.30 - 16.30
Track: Digital Communication
‘quantum physics meets gaming’ creative communication in data driven research…
15.30 - 16.30
Track: Microsoft 365
Lessons Learned from using Microsoft 365 for Knowledge Sharing in the Utilities Sector
16.30 - 16.45
Coffee, tea & networking
16.45 - 17.45
Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?
In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.
18.30 - 21.30
Social Event: Networking Dinner
Location: Book1