TRACK:
CUSTOMER EXPERIENCE
Wednesday, November 3
They say coffee is for closers, but what about the rest of the team? We agree that the customer experience is crucial today, but it also requires a highly complex mix of talent, tools, and processes.
Moving a customer from the moment they realize they may need your products or services to the moment they enthusiastically commit to your brand demands the orchestration and optimization of dozens of interactions. Closers are still critical but neglect any other part of the marketing and sales engine, and it will soon stall out.
In the Customer Experience conference track, we'll share and explore strategy and tactics that have worked at our organizations in a highly collaborative and open set of sessions. We'll talk about what works and what doesn't today and explore what's next for business development, in the era of accelerating change.
6.30 - 7.00
Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Godsbanen (corner of Skovgaardsgade and Sonnesgade)
8.00 - 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 - 9.15
Welcome and kick-off
9.15 - 10.00
KEYNOTE: DRIVING CHANGE (AND WHEN TO RUN AWAY)
Troels has fostered remarkable change for brands, products, people and businesses - from the nimblest of startups to the biggest of corporations. And while doing so, he has faced and tackled the occasional headwind in creative teams and executive boards when trying to home a new ambition.
Once in a while, his biggest opponent even being … him.
So, what does it take to drive change on repeat?
10.00 - 10.30
Coffee, tea & networking
10.30 - 12.00
Track: Customer Experience
Fast & Furious Customer Experience Journey Mapping
A fun, engaging and hands-on workshop on how to solve customer experiences in just 90 minutes
12.00 - 13.00
Lunch
13.45 - 14.00
Coffee, tea & networking
14.00 - 15.00
Roundtables
Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
15.00 - 15.30
Coffee, tea & networking
15.30 - 16.30
Track: Customer Experience
Using online and offline events to build a brand and strengthen the CX
We live in interesting times faced with the paradox of customers longing for offline, yet demanding online events in practice. So where does this leave us as brand builders and content creators?
As many others, Inspari is keen to build a brand that customers would like to work with and events are a key part of our approach.
Still, what people say they want is not necessarily what they really want: They say they are sick and tired of webinars, but when we then do something offline, everybody asks for streaming?
16.30 - 16.45
Coffee, tea & networking
16.45 - 17.45
Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?
In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.
18.30 - 21.30
Social Event: Networking Dinner
Location: Book1