Monday, November 1

9.30 - 9.45

Welcome and kick-off

9.45 - 10.45

Track: Design Leadership

Creating guardrails for a growing team

Many companies experience periods of high and low. In pick-times we need to ramp up fast, and onboarding on-the-go while jumping into a project can be a challenge.

However new people are going to come in, and projects are going to run; so how do we grow a team fast without losing our core identity, culture and way of working?

This session will explore the concept of guardrails in design, what they mean for us and how we work them into our design practice.

Shiran Moser-Nielsen (DK)
Senior UI & UX Product designer at Grundfos

9.45 - 10.45

Track: Project Management

Building a continuous learning process - at scale

How do you collect feedback from customers and colleagues in a sensible way, and put it to good use?

Moving from overloading single Product Owners with information to a structured way of gathering feedback has allowed Danfoss to build a continuous learning process.

Initially in one Scrum team. Now in five. Soon in seven.

Grace de Athayde (DK)
User Experience Specialist & Mentor at Danfoss

10.45 - 11.00

Coffee, tea & networking

11.00 - 12.30

Track: Design Leadership

A multi-discipline approach to target audience communication

Learn how Kaspersky uses a combination of psychology, neuroscience, behavioural research, content rules and design principles to create experiences that engage and resonate with specific target audiences. 

This session will explore the process of creating an audience-specific landing page supporting a campaign targeting gamers.

Mark Fassbender (UK)
Global Head of UX and Design at Kaspersky

11.00 - 12.30

Track: Project Management

Enterprise agile transformation - why it fails and how we learn from it

Having experienced several failed agile transformations, Sigrid looked into the information available in the projects, searching for answers; why were the projects initiated, why didn't they deliver as expected - and most importantly, what were the warning signs along the way that nobody reacted to?

Sigrid Rohbøll Richards (DK)
Senior Transformation Consultant at Danske Bank

12.30 - 13.30

Lunch

13.30 - 14.30

Track: Design Leadership

Design like you mean it

Design principles for an interconnected world

We exist and design for a strange borderland that consists of the “real” world, where we live and breathe, and a digital world, which directs and amplifies our lives. Digital devices and services used to be an optional enhancement. Now, everything is deeply interconnected.

This brings new challenges for designers. The mindset of the last centuries was biased towards individualism and fragmentation, which brought with it a desire for hierarchies and clear demarcations. This mindset is fast becoming outdated in the face of the complexities of an interconnected and interdependent society.

It’s time for new principles to guide this and the next generation of designers. Principles focused on a networked society that thrives on collaboration and is comfortable with a state of perpetual flux. Principles that focus on ethics, intent and foresight.

This talk aims to clarify some of the biases and blind spots that hold us back, and outlines the characteristics of evolving principles that may help shape a thriving borderland.

Hertje Brodersen (DE)
Product Design Manager at Zalando

13.30 - 14.30

Track: Project Management

How we approach innovation with a musician-mindset

The Port of Aarhus engaged Klean to digitalize their company…

This started an innovation process, based on trust, broad engagement, the breaking of silos, and - of course - an app

Claus Nissum Holm (DK)
Digital project manager at Klean

14.30 - 14.45

Coffee, tea & networking

14.45 - 15.45

Track: Design Leadership

In-housing creative teams: How do you lead creative people in a huge organization?

Katrine Marie Klitgaard has been a part of Salling Group’s in-housing journey for the last 5 years. What started as a small team of 7 people in November 2016 has now grown to 29 people in 2021.

Digital Campaigns Team, a digital agency within Salling Group, consists of 3 teams where Katrine is leading the Creative Team.

Katrine Marie Klitgaard (DK)
Digital Creative Concept Manager at Salling Group

14.45 - 15.45

Track: Project Management

The fails and learnings of launching a new IT project

When launching IT projects in a non IT environment, there has to be a fine balance between technical advancement and the wishes of the end user.

Just because you can build it, doesn't mean you should.

This session discusses the process of ideas turning into a project and the disappointing outcome. Join this session for unicorns, learnings and a lot of bumps in the road.

Steven Den Boer (NL)
Online Communications Consultant at Amsterdam University of the Arts

15.45 - 16.00

Wrap-up & key learnings

18.00 - 22.00

Social Event: Jetlag reception
Location: Drudenfuss