TRACK:
DESIGN LEADERSHIP
Monday, November 1
Design leadership requires a diverse toolbox, as well as the ability to combine those tools strategically across channels. This is why this conference track brings together leaders with a variety of skill sets, and covers a wide array of topics.
Benefit from the expertise of your peers, learn from world-class speakers and find new ways to handle your challenges by joining the design leadership conference track.
9.30 - 9.45
Welcome and kick-off
9.45 - 10.45
Track: Design Leadership
Creating guardrails for a growing team
Many companies experience periods of high and low. In pick-times we need to ramp up fast, and onboarding on-the-go while jumping into a project can be a challenge.
However new people are going to come in, and projects are going to run; so how do we grow a team fast without losing our core identity, culture and way of working?
This session will explore the concept of guardrails in design, what they mean for us and how we work them into our design practice.
10.45 - 11.00
Coffee, tea & networking
11.00 - 12.30
Track: Design Leadership
A multi-discipline approach to target audience communication
Learn how Kaspersky uses a combination of psychology, neuroscience, behavioural research, content rules and design principles to create experiences that engage and resonate with specific target audiences.
This session will explore the process of creating an audience-specific landing page supporting a campaign targeting gamers.
12.30 - 13.30
Lunch
13.30 - 14.30
Track: Design Leadership
Design like you mean it
Design principles for an interconnected world
We exist and design for a strange borderland that consists of the “real” world, where we live and breathe, and a digital world, which directs and amplifies our lives. Digital devices and services used to be an optional enhancement. Now, everything is deeply interconnected.
This brings new challenges for designers. The mindset of the last centuries was biased towards individualism and fragmentation, which brought with it a desire for hierarchies and clear demarcations. This mindset is fast becoming outdated in the face of the complexities of an interconnected and interdependent society.
It’s time for new principles to guide this and the next generation of designers. Principles focused on a networked society that thrives on collaboration and is comfortable with a state of perpetual flux. Principles that focus on ethics, intent and foresight.
This talk aims to clarify some of the biases and blind spots that hold us back, and outlines the characteristics of evolving principles that may help shape a thriving borderland.
14.30 - 14.45
Coffee, tea & networking
14.45 - 15.45
Track: Design Leadership
In-housing creative teams: How do you lead creative people in a huge organization?
Katrine Marie Klitgaard has been a part of Salling Group’s in-housing journey for the last 5 years. What started as a small team of 7 people in November 2016 has now grown to 29 people in 2021.
Digital Campaigns Team, a digital agency within Salling Group, consists of 3 teams where Katrine is leading the Creative Team.
15.45 - 16.00
Wrap-up & key learnings
18.00 - 22.00
Social Event: Jetlag reception
Location: Drudenfuss