TRACK:
DIGITAL LEADERSHIP
Thursday, November 4
Digital leadership requires a diverse toolbox, as well as the ability to combine those tools strategically across channels. This conference track brings together leaders with a variety of skill sets, and covers a wide array of topics.
8.00 - 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 - 9.15
Welcome and kick-off
9.15 - 10.00
Keynote: Sensemaking on the meaning of everything
Seamlessness vs suffering in the era of the customer experience
Brands tend to develop customer experience by touchpoints without ever touching the customer.
Why making digital seamlessness the ultimate goal, seem less meaningful through the lens of human behaviour.
Learn about brand drama, why ‘you're worth it’ and the meaning of a true touch.
Get Knuth’s latest take on brands, AI, God, intangible VS tangible and much more
10.00 - 10.30
Coffee, tea & networking
10.30 - 12.00
Track: Digital Leadership
Why businesses can not stay on top of the digital future
A summary of digital trends moving at exponential speeds.
12.00 - 13.00
Lunch
13.00 - 13.45
Track: Digital Leadership
What is better for editors and content managers?
The digital LEGO experience team recently implemented a new CMS.
During this process, one major focus area was on meeting the requirements of the content professionals.
Join this session and hear about the journey and lessons learned.
13.45 - 14.00
Coffee, tea & networking
14.00 - 15.00
Lightning Talks
15.00 - 15.30
Coffee, tea & networking
15.30 - 16.30
Track: Digital Leadership
Designing loyalty
If loyalty cannot be bought, how do you build it?
How do you design and balance the benefits for you and your customers?
What are the value perspectives of loyalty programmes?
How does a loyalty programme support your products and services?
Join the discussions based on considerations and lessons learned from loyalty programme projects.
16.30 - 16.45
Coffee, tea & networking
16.45 - 17.30
Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2021 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics - with a minimum of hot air.
18.30 - 22.00
Social Event: Farewell Dinner
Location: Memphis Roadhouse is as usual the last stop.
